We know that it can be very difficult to convince patients to change entrenched behaviors and routines. While plaque removal and gingivitis are important diseases to address, these can be improved by getting the basic techniques correct and increasing overall patient engagement.
For example, the majority of patients still use a manual toothbrush rather than a power toothbrush. From our clinical data and research, we know that using a power toothbrush provides a better and more exceptional clean. Our Philips Sonicare DiamondClean Smart removes up to ten times more plaque than a manual toothbrush, with up to 100% better stain removal in just three days, and up to seven times better gum health in just two weeks
We believe that helping patients make informed decisions will help them in tackling these diseases. This is why we work with 1,500 scientists and 250 universities and institutes globally and base all our innovations on clinical evidence. If we can evidence the improvements, we can start to help patients change their home-care regime.
 Philips data on file, PRC study
 Philips data on file, MAH-16-0188