Oct 04, 2018
Philips once again ranked a top 50 best global brand
With a significant increase in its brand value to USD 12.1 billion from USD 11.5 billion resulting in a #43 ranking, Philips continues to be among the world’s top 50 global brands in Interbrand's 2018 Best Global Brands ranking. In terms of the perception and experience of the Philips brand, the company’s scores for brand differentiation and brand consistency both continued to rise.
The value of the Philips brand is fueled by a growing awareness of our meaningful purpose to improve the lives of billions of people around the world
Tomasz Lisewski
Head of Brand, Communications, Digital & Marketing at Philips
“The value of the Philips brand is fueled by a growing awareness of our meaningful purpose to improve the lives of billions of people around the world,” said Tomasz Lisewski, Head of Brand, Communications, Digital & Marketing at Philips. “The brand communication platform ‘There is always a way to make life better’, which we introduced in 2017 was designed to drive brand differentiation and consistency, and I am proud to see that the results of all our marketing efforts are reflected in this year’s Interbrand's Best Global Brands ranking.”
A good example of bringing together this inspiring vision and compelling value proposition into a structured process is Philips’ new brand campaign, recently launched in Germany and set to be rolled out to other markets in 2019. This campaign takes six ‘hero’ propositions from Philips’ diverse portfolio of consumer solutions and unifies them under the brand communication platform ‘There is always a way to make life better’, showing how Philips’ products and solutions fit into people’s daily routines to improve their lives.
For more information, read an interview with Tomasz Lisewski.
