On Monday evening 26 November 2018, Philips and the Rijksmuseum were jointly awarded the SponsorRing award for their joint campaign 'Philips and Rijksmuseum improve life in the MRI scanner'. Out of the 15 nominated cases of the total of 58 submissions, Philips and the Rijksmuseum emerged as winners in the Art and Culture category.
The core of the sponsor cooperation is the unique combination of the latest Philips digital MR solution, the Ingenia Elition 3.0T, with a special Ambient Experience theme called Dutch Masters. The aim of Ambient Experience is to make MRI scans more comfortable for patients and to improve the outcomes of the scans by creating an environment of light, sound and images. This special Dutch Masters performance is a result of a collaboration between Philips, the Rijksmuseum and the Rotterdam Philharmonic Orchestra.