“Together with the Rijksmuseum, Philips helps to improve the lives of patients undergoing a MRI procedure,” said Werner Satter, General Manager of Healthcare Experience Solutions. “With Philips Ambient Experience, patients are able to select the Dutch Masters theme, experiencing art and music whilst being scanned. With this impactful collaboration of the Rijksmuseum, Rotterdam Philharmonic Orchestra, Erasmus MC and AMC Amsterdam we found another way to provide an improved and unique experience to patients and staff, while contributing to better outcomes with higher efficiency. A wonderful example of partnering together! “
"In recent years, Philips has undergone a major shift and became a focused health technology company improving the lives of people across the globe," said Nathalie Lam, Head of Sponsorship at Philips. "Our strong partnership with the Rijksmuseum is a constant in supporting us on this journey. By combining the artistic impact of old masters, the beautiful music from the Rotterdam Philharmonic Orchestra and the science and clinical knowledge our AMC and Erasmus MC we have created a unique environment to improve the MR experience for patients. Furthermore, this collaboration is helping us to underpin Philips’ focus on health and create the right brand perception among our audiences.”
Learn more about the awarded campaign of Philips and the Rijksmuseum.
Learn more about Philips Ambient Experience.