Philips retains its top-50 best global brand ranking
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Interbrand’s Best Global Brands ranking again places Philips among the world’s top 50 most valued brands
Maintaining a brand value in excess of USD 11.5 billion for the past three years in the face of ever-increasing competition for brand attention, Philips continues to be positioned as one of the world’s top 50 global brands in Interbrand’s 2019 Best Global Brands rankings. This year it was ranked at number 49. With a continued focus on innovation, Philips’ brand has proved to be a highly resilient asset for growth. Philips has now retained its Interbrand top-50 ranking for 14 consecutive years.
“I am pleased with the confirmation that Philips continues to be a strong brand in consumer health, with our solutions that empower consumers to make healthy lifestyle choices, and in professional healthcare, with our solutions that help to deliver better health to more people at lower cost,” said Edward Walsh, Chief Marketing & E-Commerce Officer at Philips. “Particularly in healthcare, we are actively rolling out public engagement campaigns to highlight the benefits that data-driven connected care solutions can offer to individuals and society as a whole.”
A good example is Philips’ newly created ‘Heart Safe Awareness’ campaign, which kicked off in the Netherlands at this year’s Eindhoven Marathon on October 13. Three of the event’s runners wore specially designed running vests with integrated GPS tracking and high-brightness woven LED displays to highlight the importance of an AED (automated external defibrillator) being within six minutes reach of a cardiac arrest victim. Every time the runners entered a ‘6-minute to AED’ zone, a flashing heart display on their vest changed from red to green. The campaign aims to raise public awareness of the importance of community-based AEDs and encourage more people to become first-aid emergency responders.