Amsterdam, Netherlands: Royal Philips (NYSE: PHG, AEX: PHIA), today announced the findings of its annual Philips Global Beauty Index, an extensive international study on women’s perceptions on beauty. The 2017 study shows a rise in the number of women globally who find themselves beautiful - a nine percent increase since 2015 (51 percent to 60 percent). The study also revealed that personalization and a strong connection between personal health and beauty will be central to the beauty industry’s future direction.
For the Philips Global Beauty Index, 11,132 women aged 18 and above were surveyed in 11 countries (USA, UK, France, Germany, Poland, Russia, Turkey, China, Japan, Korea, and India). The report provides insights into current beauty industry trends, perceptions and needs across continents. Nearly half of the women who participated (40 percent) believe a more personalized approach to beauty will evolve in the next five years, and almost the same proportion (39 percent) believe that there will be further development of apps and websites that allow them to try out products before they buy.