“Sleep is the cornerstone of a healthy lifestyle. On a day to day basis, how well and how long we slept the night before is the single most important variable dictating how we feel,” said Dr. David White, Chief Medical Officer, Philips Sleep & Respiratory Care. “Thus inadequate sleep can have an immediate impact on our wellbeing unlike exercise or diet. This survey shows that despite knowing sleep is important to overall health, people are still struggling to address it in the same way they would exercise or nutrition. The more we understand how sleep impacts everything we do, the better we can adjust our lifestyle and find solutions that help us get better sleep.”
To further amplify their message, Philips brought together influencers from all over the world in the days before the concert, asking “what happens when you don’t get enough sleep?” The international group of strangers went on tour from Los Angeles to Austin, completing sleep-related challenges and sharing their views on sleep, while learning the ways that Philips is committed to making life better by empowering the world to get a good night’s sleep along the way. The tour culminated at SXSW where the influencers will attend and share content during Richter’s overnight concert.
Beyond raising awareness through education about the importance of sleep, Philips is innovating sleep solutions rooted in clinical evidence and technical data that work together to promote better health – from clinical solutions designed to better manage sleep apnea, to modern technology designed to help people start their days naturally.
For more information on Philips’ advanced solutions for sleep and respiratory care, follow @PhilipsResp or visit www.sleepapnea.com.
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