“The role of the father has changed in the past few decades,” says Prof. Abou-Dakn, Chief physician of Gynaecology at the St. Joseph Hospital in Berlin and a specialist on the topic of father-infant bonding. “Men are now much more willing to be hands-on in the child raising process. Not only are men more often present at births, but they are also taking on a lot of the childcare duties too. This includes supporting the breastfeeding process, which is great for father-infant bonding and has long-lasting benefits which baby will carry into later life.”
Understanding the challenges of breastfeeding for both parents, Philips Avent is committed to sharing knowledge and providing solutions that can support the process for all involved. Having worked closely with healthcare professionals and parents for over 35 years, Philips Avent has developed a deep understanding of mothers, babies, healthy feeding practices and physiology. Research using ultrasound technology to visualize and record babies and mothers breastfeeding has enabled Philips Avent to develop solutions that mimic the physiology of the breast and the natural drinking reflexes of the baby. These deep insights also allow Philips Avent to co-create solutions and share their expertise with the wider healthcare and parenting community, helping to successfully educate and inform parents about breastfeeding. By helping parents to embrace every challenge with confidence, Philips Avent hopes to encourage breastfeeding for longer.
 Effectiveness of targeting fathers for breastfeeding promotion: systematic review and meta-analysis, 2018.
 WHO, UNICEF, 2017, 2018 , CDC, 2018, Theurich et al. JPGN, 2019, Australian DH, 2019, China Department of Maternal and Child Health, 2017
 Sarkadi A, Kristiansson R, Oberklaid F, Bremberg SActa Paediatr. 2008 Feb; 97(2):153-8.