How to apply Philips logo and authorized partnership label
Description
These Philips Brand assets are for our authorized trade partner to make your connection with Philips. You can use the Philips wordmark logo or the Philips authorized trade partner label. Here we give examples how to apply them on your own communication and advertising in the right way. How you sound and look must show your true connection with Philips and it must always show that it is you, not us. It is important to us that people understand that it is your store and your advertisement. Your content must not be misleading, confusing or suggesting an incorrect sponsorship or endorsement by, or affiliation with, Philips or our brand licensee. No other trademarks or brand lines from Philips can be used. If you would like to discuss your content with us, please contact your business contact at Philips. If you do not have a Philips contact, please contact the Brand Desk. If we believe that your content is not in the best interest of Philips, we may revoke authorization to use these Philips Brand assets at any time.
Topics
Using the Philips Wordmark logo
The Philips Wordmark logo is for our authorized trade partner, providing that the relationship / connection with Philips is clearly and prominently described in the message. We recommend to use the PHILIPS Wordmark logo if the Philips brand appears together with other brand logos. The Philips wordmark is our primary and most recognized logo. Use the Philips wordmark always in a proper and authorized manner in accordance with the Philips General Trademark Use Guidelines. Always respect a clear zone around the Philips wordmark and use it in blue on a white background. For more details on using the Philips wordmark on partner communications, please go to this page.
Apply the Philips Wordmark on your most frequently used communication touchpoint
1.Social media profile picture and banner image
Do’s
Example of a social post: Use authorized trade partner’s own profile picture and communication style. Philips can be tagged with link to authorized trade partner’s store.
Example of a Weibo social media account Use authorized trade partner’s own company name, branding style and brand assets for your profile picture and photography, instead of Philips brand assets. You can mention Philips in text copy. Provide a clear statement of your connection with Philips on top of the page.
Don’ts
Never utilize Philips brand assets to create a profile page or banner image for social media profiles.
Never use the Philips logos or Philips sub-brand logos for social media profile picture.
2.E-commerce
Do’s
Please use the Philips logo and not the Philips partnership label for product detail pages.
From left to right in below examples:
Don’ts
Never change colors, design, format of the Philips logo for product images
Using the Philips authorized trade partner label
This Philips authorized trade partner label is for our authorized trade partners. The text can be changed to a special authorized trade partner qualification status or title, if defined and permitted by Philips in writing. The text can be localized if needed. The Philips Partner label for ‘Authorized distributor’ and ‘Authorized reseller’ are available for download. We recommend to use this label when Philips is the main or only authorized trade partner.
Always ensure the Philips partnership label to be smaller than the authorized trade partner’s logo:
Ensure to apply a clear zone around the Philips partnership label:
The authorized trade partner brand is leading in the communication style. The Philips brand can be positioned freely as long as it is less prominent than the authorized trade partner brand, respecting the partnership brand guidelines. The authorized trade partner may indicate that they are an ‘Authorized distributor’, or an ‘Authorized reseller’ depending on their relationship with Philips. The text in the label may be changed to a special authorized trade partner qualification status or title, if defined and permitted by Philips in writing. For any questions, you can reach out to Brand Desk on ourbrand.philips.com.
Apply the Philips partnership label on your most frequently used communication touchpoints
Do’s
Use the Philips partnership label when Philips is the only brand in the asset in these online touchpoints:
Example of a social post: Always include a clear description in the approved authorized trade partner label and use partner’s own assets for the social post.
Use the trading style of the partner on the website and make sure that the website presents the true and accurate relationship with Philips. For this, display the Philips label, or otherwise the Philips logo, in an authorized and proportioned manner (always smaller than the logo of the authorized trade partner), and never appearing on top left (to avoid mimic of the Philips website style). Add a clear and prominent disclaimer
Don’ts
We ask that you consistently use your own recognizable trading style, and that you apply the Philips authorized trade partner label or the Philips Wordmark logo on it in the right proportions. Download HERE the full Philips branding guidelines for authorized trade partner in consumer businesses.
