Our strategic focus

Driving profitable growth to deliver sustainable value

Our strategic focus

Driving profitable growth to deliver sustainable value

Company strategy masthead

Our focus is clear: delivering better care for more people. Our strategy is designed to deliver impact at scale by combining focus, innovation and disciplined execution. There are three pillars to this plan:

 

Creating value through segment-specific strategies that reflect the distinct needs of different customers, markets and technologies. By making deliberate choices on where to compete, how to win, and how to allocate capital, we maximize the potential of each segment while delivering consistent value across our portfolio.

 

Innovation as a key growth driver with platform-based solutions as our unique differentiator. Customer- and consumer-centric innovation and platform-based solutions integrate hardware, software, data, and AI. This will enable Philips to address clinical, operational and everyday health challenges, enabling better outcomes, improved experiences, and sustainable profitable growth.

 

Disciplined execution underpins this approach. Quality and compliance remain our number one priority. Resilient operations will ensure we can continue to act with agility in an uncertain macro-environment. Simplification and AI will drive enhanced productivity and speed. Philips will step-up commercial and service excellence. We will translate innovation into impact, scale solutions effectively, and deliver reliably on our commitments.

2030 Impact Ambitions 

 
Our 2030 Impact Ambitions build on strong achievement of our 2020-2025 ESG commitments. The ambitions are fully integrated into our plan to drive profitable growth and deliver sustainable value. Embedded in business strategies and performance management with roadmaps per business, the ambitions focus on improving health and well-being, reducing absolute environmental impact across the value chain in line with science-based frameworks, enabled by strong governance.

Patient laying in bed

Opportunities and global challenges 

 
Healthcare systems around the world are under growing pressure, as demand for care continues to rise while capacity remains limited. At the same time, people are taking a more active role in their health and increasingly expect care to be more accessible, personalized and connected. This is a clear call for innovation.

At Philips, we see this as both a responsibility and an opportunity. In 2025, our innovations improved the lives of 2 billion people. Our ambition is to improve 2.5 billion lives every year by 2030.

woman in a park

Delivering on our plan 

 
We enter this next phase of our strategy having strengthened our core fundamentals, team and culture, resilience and execution agility. Building on this foundation, we are leveraging our scalable platform-based innovation advantage, supported by a large global customer base and a trusted brand across healthcare and self-care.

Our strategy succeeds because it is grounded in how Philips works every day. It is led by deeply experienced leaders and brought to life by an engaged, talented team, united by a culture of impact with care. Together, we are driving profitable growth to deliver sustainable value for patients, customers, consumers and society.

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