Our focus is clear: delivering better care for more people. Our strategy is designed to deliver impact at scale by combining focus, innovation and disciplined execution. There are three pillars to this plan: Creating value through segment-specific strategies that reflect the distinct needs of different customers, markets and technologies. By making deliberate choices on where to compete, how to win, and how to allocate capital, we maximize the potential of each segment while delivering consistent value across our portfolio. Innovation as a key growth driver with platform-based solutions as our unique differentiator. Customer- and consumer-centric innovation and platform-based solutions integrate hardware, software, data, and AI. This will enable Philips to address clinical, operational and everyday health challenges, enabling better outcomes, improved experiences, and sustainable profitable growth. Disciplined execution underpins this approach. Quality and compliance remain our number one priority. Resilient operations will ensure we can continue to act with agility in an uncertain macro-environment. Simplification and AI will drive enhanced productivity and speed. Philips will step-up commercial and service excellence. We will translate innovation into impact, scale solutions effectively, and deliver reliably on our commitments.
At Philips, we see this as both a responsibility and an opportunity. In 2025, our innovations improved the lives of 2 billion people. Our ambition is to improve 2.5 billion lives every year by 2030.
Our strategy succeeds because it is grounded in how Philips works every day. It is led by deeply experienced leaders and brought to life by an engaged, talented team, united by a culture of impact with care. Together, we are driving profitable growth to deliver sustainable value for patients, customers, consumers and society.
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