Overtime the focus of Philips Design Consultancy has shifted to include design capabilities being deployed in collaboration with partner market teams. The objective of these projects has been three-fold. Firstly, to help position Philips as the preferred business partner bring value-add capabilities and services. To innovate with the market.
By working with customers in the design, Philips teams gain first hand access to customer information and can use co-creation methodologies to develop the solutions together with customers. They can validate ideas and have the opportunity to test concepts directly with the market. This speeds up development and ensures all propositions are closely aligned with the needs of the customer. And finally, to support development and realization of commercial opportunities.
This approach has proved successful across all sectors. To take hospitality as an example, Philips Design Consultancy was invited by innovative and entrepreneurial hotel company, Citizen M to help create highly personal, digitally enabled spaces for the short stay, modern traveler.
In the case of theater, Philips Design Consultancy worked with the Muziek Centrum in Eindhoven to extend the use and engagement with the theater, making it a destination even when no content was showing.
Such project examples are just some of the ways in which Philips Design Consulting has firmly embedded itself within the Philips Design roster of capabilities. Where in the beginning it was an addition to the innovation portfolio, it is now an essential support to the Philips strategy in the development and deployment of integrated solutions.