Defining trends is a broad topic, and healthcare is a complex space. I can’t do this solely from a Design perspective. That is why I reach out to – and collaborate with – colleagues within and beyond Design.
We have to involve our users as much as possible in what we do. At the end of the day, they are looking for a particular benefits and could not care less how our propositions are made or how they do what they do. We therefore have to take the experience we envision, the experience they are looking for, as a starting point. That is the ‘why’ of what we do.