My pride in Design shows on three different levels. On product level, I am empowered to bring meaningful design to end-users. On a project level, I work not as a consultant but as one of the owners. And on an organization level, I am encouraged to break down silos, influence other functions and inspire change.
In my opinion, a co-creation moment can happen any time. It doesn’t have to be formally organized with all stakeholders present. Co-creation can even take place through casual project talk during a coffee break. I also try to understand the user experience by studying personas, workflows and the whole experience context. In addition, I design with workflow optimization in mind so we can shape better experiences.
