Melanie Knufinke

People Research Consultant

Melanie Knufinke
"Working for an organization that is able to improve billions of lives makes me feel my work is relevant and meaningful."

Melanie Knufinke, People Research Consultant

A recent newsletter from our Works Council revealed that there is a 50/50 gender distribution within Philips Design. This is level of equality to be proud of, and one that offers a solid foundation to tackle future inclusivity challenges. 

 

Designing with radical empathy is essential to our human-centered ethos. Good design goes beyond reducing tensions and providing solutions; it empowers the user in achieving success and accomplishment. That’s why we focus on the interaction, and not solely on the intended solution. We are also careful to include external and internal factors, such as emotions and self-perceptions, in the design process.