In designing SENSEO® Up – our first one-cup coffee machine aimed at single or double households – we challenged our designers to specify recycled plastics right from the start of the design process.
The designers had to contend with two challenges. The first was a question of aesthetics. Recycled plastics are only available in dark colors, but not a real deep black. We overcame this problem by using a different architecture built around an internal frame that is not visible to the end-user.
The second challenge was to use recycled plastics in the baseplate. First, we textured the part to give the recycled plastic a high-quality look and feel. Then we used one matt black color for the complete range instead of many color variations. And thirdly, we made the baseplate less visible by focusing attention on the colored housing above it. This approach allowed us to make the baseplate from 90% ABS plastic from post-consumer electronic waste.
By designing-in the use of recycled plastics from the outset, we succeeded in launching the new SENSEO® Up with 13% recycled plastics content.
SENSEO® Up offers other environmental benefits too. Its compact size means that it needs less packaging and causes fewer emissions in transport. It also has reduced energy consumption. The new interface allows users to start the machine, warm up, brew coffee and shut down at just one touch of a button. This means that SENSEO® Up goes to off mode immediately after the coffee is brewed, resulting in 10% energy saving compared to other SENSEO® machines shutting off automatically.
The design of SENSEO® Up has allowed us to take a tangible next step towards closing the materials loop. And it doesn’t stop there: SENSEO® Up is part of a bigger initiative, our aim being to use 3,500 tons of recycled plastics in our products in 2016.