Engaging with people differently to help them innovate

As an organization committed to delivering meaningful innovation that improves people’s lives, we need to think and act differently to solve complex challenges. To make this possible, Philips Design founded CocreatorLab.


A CocreatorLab is a place where we engage with people differently to help them innovate. Both a philosophy and a way of delivering transformational thinking, behaviors and commercial success, CocreatorLab stems from our commitment to innovation through collaboration. The belief that, by involving different people from different aspects of a challenge, we can reach better solutions.

Each CocreatorLab workshop is set up specifically in response to a challenge or assignment. Held in inspirational spaces and led by trained facilitators using a range of tools and techniques, it has Philips cocreate design thinking at its heart.

An essential part of our future success plan, CocreatorLab makes it possible to facilitate fresh behaviors and thinking, stimulating environments and unique processes that allow our people and teams to go beyond. To work, think, question, explore and imagine at a faster pace in a different space. Together.

CocreatorLab: A comprehensive way of working together to open up new possibilities and make new choices


CocreatorLab projects span the entire health continuum and are primarily focused on helping teams create new products or services and come up with solutions that improve workflow and business results. A CocreatorLab has five components:

1. Our philosophy

The cocreate approach of strategic design thinking is the philosophy that guides CocreatorLab 

2. The Cocreator team

A team of experts trained to create a tailor-made workshop that unlocks the creative and strategic potential of all participants individually and as a team.

3. The space

Every element of a CocreatorLab space is flexible and can be set up to meet the individual project’s needs and encourage creativity, collaboration and productivity. CocreatorLab spaces can currently be found in five locations around the world.

4. The tools

A range of specialized tools and techniques designed to help problem solve and stimulate new thinking.

5. The Maker’s Space

A unique prototyping workshop where concepts can be rapidly transformed into basic and tangible demonstration objects using a range of technologies and techniques. A controlled environment, staffed by experts, the Maker’s Space gives shape, form and functionality to ideas and allow teams to build, test and learn.