Philips Avent Premium Breast Pump

A solution for managing milk production that puts the mother’s experience at the center of the design process.

Avent premium breast pump

Creating a superior experience for mothers


Whether mothers run an errand, take a short trip or head back to work full-time, they need a good breast pump to help them when breastfeeding isn’t an option. For many mothers, using a breast pump to manage milk production is essential – the body still needs to make milk, even when away from the baby. A breast pump helps to build up a supply of breast milk so others can feed the baby.


Most mothers do not enjoy expressing milk with a breast pump, so designing a ‘woman first’ experience was vital in truly making an impact for our end-user. The main challenge was to design a pump that was discreet and met a modern working mum’s needs, helping her maintain breast milk when she returns to work. The resulting design focused on an enhanced pumping experience for mothers and considered portability – even allowing mobility so the mother can ‘wear’ the device when pumping.

Designing a ‘woman first’ experience

Philips avent video image

Design phase

End results

Philips avent how to use it

Award-winning creativity

Red Dot Product Product Design 2020
IF product design 2020
Successful design awards

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