Advanced HDR by Technicolor

AI enables the production of high-quality images in real time for live events. Images automatically delivered through Advanced HDR by Technicolor are comparable to the output produced by more complicated post-production solutions -- such as movies -- which require days of manually-intensive fine tuning.

AI technology embedded in Advanced HDR by Technicolor enables broadcasters and over-the-top (OTT) providers to deliver consistent image quality, regardless of the content source (video-on-demand, live, post production / live production).

Advanced HDR by Technicolor is a superior alternative to existing solutions because it integrates tunable (vs fixed) and adaptive (vs static) conversion capabilities. It is an improvement over:

• Existing tunable, but static, mathematical transforms and 3D LUTs
• Existing adaptive, but non-tunable, conversion solutions
  

Adaptive solutions embedded in Advanced HDR by Technicolor enable each image to be optimized in real time. This addresses issues that frequently arise when producing live sports that feature changing light conditions. Advanced HDR by Technicolor automatically copes with large shifts in lighting that often occur over the course of outdoor live event broadcasts.

The adaptive features also remove limitations imposed by static converters that restrict the creative options available to video engineers. This enables engineers to produce both SDR and HDR content with high levels of quality through a single-production flow by simultaneously generating outputs in both formats. The AI technology embedded in Advanced HDR by Technicolor enables the unique ability to achieve high-quality results through an efficient, real-time, automated process.

• Unlike conventional static converters that treat all images identically, Advanced HDR by Technicolor can derive exceptionally high-quality SDR images that are independently optimized on a frame-by-frame basis, preserving maximum dynamic range.
  
  
• Advanced HDR by Technicolor can derive SDR images from high-quality HDR images that have consistently been judged as superior to natively produced SDR images. This is because video engineers have a higher quality starting point from which to create SDR images. Operators can see more detail on their HDR monitors and make better decisions about what is produced to optimize the SDR stream.
  
  
• Advanced HDR by Technicolor harnesses AI to convert SDR images to high-quality HDR images. For all intents and purposes, the up-converted images appear as if they were natively captured in HDR. The AI analyzes each SDR frame to determine the best allocation of contrast across an HDR image.

Advanced HDR by Technicolor optimizes the integration of both HDR and SDR cameras during production of live events. The solution leverages Technicolor ITM tuning capabilities to set and match any native HDR image so that SDR sources (including live camera shots as well as regular and slow-motion replays) can be appropriately up-converted in real-time, without disrupting production consistency. Once SDR cameras and Advanced HDR by Technicolor are tuned prior to an event, the AI functionality automatically adapts images in real time. This introduces unprecedented operational efficiencies. It frees video engineering talent to focus on higher-order activities, while simultaneously reducing costs by simplifying multiple -- and concurrent -- conversion processes from different SDR sources.

During live productions, video engineers can tune the system to meet aesthetic preferences prior to events and allow Advanced HDR by Technicolor to generate HDR output in real time.

Advanced HDR by Technicolor has been embedded as an enhanced feature in the offerings of:

• Cinnafilm - in Dark Energy Xenon - a media and conversion solutions company for television, film and multimedia delivery. Advanced HDR by Technicolor complements Cinnafilm’s high-quality de-noising and resolution up-conversions to HD or to UHD.
• Cobalt Digital - in their 9904-UDX-UHD conversion cards- a provider of best-of-breed interoperability signal processing platforms for the broadcast community. Advanced HDR by Technicolor is an additional option for live cross-conversion cards offered by Cobalt.
• BBright - Playout solution UHD Channel - a developer of high-end software-based technologies that run on broadcast-grade appliances and/or virtual machines. Advanced HDR by Technicolor enhances the ability of BBright’s UHD Channel line of playout equipment to flexibly accept any format or input to produce any desired output format.
• ATEME supports Advanced HDR  by Technicolor in its TITAN Solutions
• Sinclair Broadcast Group for SL-HDR1 deployment as part of Next gen TV in USA
• ARTE France for their experimental HDR channel