Advanced HDR by Technicolor
Technology for an enhanced visual experience
Advanced HDR by Technicolor is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages Artificial Intelligence (AI) to maximize the image quality of any HDR format. Advanced HDR by Technicolor was designed to protect -- and enhance -- investments made by industry and consumers in legacy infrastructure and devices.
When HDR was first incorporated into live production workflows, basic lookup tables called 3D LUTs used static mathematical mapping functions, which delivered unsatisfying aesthetic results in many cases. Now, real-time adaptive solutions such as Advanced HDR by Technicolor can deliver a visual experience for live events -- including live-action sports -- that is equal to existing best-in-class, offline post-production solutions used by filmmakers.
When HDR was first incorporated into live production workflows, basic lookup tables called 3D LUTs used static mathematical mapping functions, which delivered unsatisfying aesthetic results in many cases. Now, real-time adaptive solutions such as Advanced HDR by Technicolor can deliver a visual experience for live events -- including live-action sports -- that is equal to existing best-in-class, offline post-production solutions used by filmmakers.
Advanced HDR by Technicolor
Technology for an enhanced visual experience
Advanced HDR by Technicolor is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages Artificial Intelligence (AI) to maximize the image quality of any HDR format. Advanced HDR by Technicolor was designed to protect -- and enhance -- investments made by industry and consumers in legacy infrastructure and devices.
When HDR was first incorporated into live production workflows, basic lookup tables called 3D LUTs used static mathematical mapping functions, which delivered unsatisfying aesthetic results in many cases. Now, real-time adaptive solutions such as Advanced HDR by Technicolor can deliver a visual experience for live events -- including live-action sports -- that is equal to existing best-in-class, offline post-production solutions used by filmmakers.
Leveraging AI, Advanced HDR by Technicolor enables content creators and broadcasters to conserve resources and reduce costs thanks to the suite’s highly automated conversion processes between SDR and HDR. At the same time, these solutions offer easy-to-use, full tuning capabilities to match any video quality requirement.
In addition to content production, Advanced HDR by Technicolor brings major benefits to distribution and rendering processes. The single-layer HDR distribution formats are compatible with existing SDR or HDR formats, allowing engineers to produce a single video stream that addresses both SDR and HDR devices. Consumers can be confident that a certified Advanced HDR by Technicolor device -- such as a TV, mobile device or dongle -- will dynamically adjust to offer consumers the best possible contrast and color presentation, regardless of the performance capabilities of display technology.
The AI systems integrated into Advanced HDR by Technicolor are modeled on the extensive knowledge of industry-leading image blending experts. It leverages Technicolor’s century of excellence in movie making and Philips’ vast experience in video standards and high quality TVs.
Advanced HDR by Technicolor is an award-winning solution that has been recognized by experts in the field for enhancing the production and distribution of content. Judges for the Advanced Imaging Society’s 2015 Lumiere Award recognized the innovations of Technicolor ITM (Intelligent Tone Management) technology in Advanced HDR by Technicolor. Judges for the 2016 Cable and Satellite International (CSI) awards acknowledged Advanced HDR by Technicolor in the category of Best Video Processing Technology.
Delivering best-in-class for live events
AI enables the production of high-quality images in real time for live events. Images automatically delivered through Advanced HDR by Technicolor are comparable to the output produced by more complicated post-production solutions -- such as movies -- which require days of manually-intensive fine tuning.
AI technology embedded in Advanced HDR by Technicolor enables broadcasters and over-the-top (OTT) providers to deliver consistent image quality, regardless of the content source (video-on-demand, live, post production / live production).
Advanced HDR by Technicolor is a superior alternative to existing solutions because it integrates tunable (vs fixed) and adaptive (vs static) conversion capabilities. It is an improvement over:
Enhancing live production images
Adaptive solutions embedded in Advanced HDR by Technicolor enable each image to be optimized in real time. This addresses issues that frequently arise when producing live sports that feature changing light conditions. Advanced HDR by Technicolor automatically copes with large shifts in lighting that often occur over the course of outdoor live event broadcasts.
The adaptive features also remove limitations imposed by static converters that restrict the creative options available to video engineers. This enables engineers to produce both SDR and HDR content with high levels of quality through a single-production flow by simultaneously generating outputs in both formats. The AI technology embedded in Advanced HDR by Technicolor enables the unique ability to achieve high-quality results through an efficient, real-time, automated process.
Advanced HDR by Technicolor optimizes the integration of both HDR and SDR cameras during production of live events. The solution leverages Technicolor ITM tuning capabilities to set and match any native HDR image so that SDR sources (including live camera shots as well as regular and slow-motion replays) can be appropriately up-converted in real-time, without disrupting production consistency. Once SDR cameras and Advanced HDR by Technicolor are tuned prior to an event, the AI functionality automatically adapts images in real time. This introduces unprecedented operational efficiencies. It frees video engineering talent to focus on higher-order activities, while simultaneously reducing costs by simplifying multiple -- and concurrent -- conversion processes from different SDR sources.
During live productions, video engineers can tune the system to meet aesthetic preferences prior to events and allow Advanced HDR by Technicolor to generate HDR output in real time.
Post production
While Advanced HDR by Technicolor has been developed for live production, the solution performs at such a high level that it is also used in post-production as an alternative to existing, complex, and time-consuming solutions. The AI-driven adaptive and tunable capabilities of Advanced HDR by Technicolor make the SDR to HDR conversion so easy that it is used by colorists to save time.
These same capabilities are important for content owners who own large volumes of legacy SDR content. Advanced HDR by Technicolor enables legacy SDR libraries to be rapidly converted into high quality HDR content in less time than it takes conventional post-production methods.
Broadcast and streaming
Advanced HDR by Technicolor has emerged as an ideal solution for broadcasters and streaming providers. Once a live program is produced, the adaptive capabilities of the solution can be applied to enhance distribution operations.
Advanced HDR by Technicolor accepts any mix of input content (including: live events, movies, episodic series, news broadcasts and advertisements). Broadcasters receive content in many different formats and levels of quality. Advanced HDR by Technicolor is able to aggregate and generate a single, consistent, high-quality broadcast stream in whatever formats broadcasters choose.
Currently, US based Sinclair Broadcast Group has commercially deployed Advanced HDR by Technicolor to 15 of their most technologically advanced NextGen TV stations. Sinclair has aggressive plans to expand the application of Advanced HDR by Technicolor as it upgrades TV stations over the months and years to come.
The sharp increase in demand for streaming content has put stress on the supply of video content. As a result, streaming providers are looking for ways to enhance their back catalogs of movies, episodic series and other video content. Advance HDR by Technicolor offers streaming providers the opportunity to leverage legacy libraries of content to fill the gap by up-converting SDR content to HDR in a technically efficient and cost-effective manner.
Partners
Advanced HDR by Technicolor has been embedded as an enhanced feature in the offerings of:
Experiences and webinars
Fraunhofer IIS:
Learn more about Advanced HDR by Technicolor through these shared experiences and webinars.
Best live HDR experience on any screen for TV and mobile offering
Webinars
ATSC 3.0:
