Broadcast and streaming
Advanced HDR by Technicolor has emerged as an ideal solution for broadcasters and streaming providers. Once a live program is produced, the adaptive capabilities of the solution can be applied to enhance distribution operations.
Advanced HDR by Technicolor accepts any mix of input content (including: live events, movies, episodic series, news broadcasts and advertisements). Broadcasters receive content in many different formats and levels of quality. Advanced HDR by Technicolor is able to aggregate and generate a single, consistent, high-quality broadcast stream in whatever formats broadcasters choose.
Currently, US based Sinclair Broadcast Group has commercially deployed Advanced HDR by Technicolor to 15 of their most technologically advanced NextGen TV stations. Sinclair has aggressive plans to expand the application of Advanced HDR by Technicolor as it upgrades TV stations over the months and years to come.
The sharp increase in demand for streaming content has put stress on the supply of video content. As a result, streaming providers are looking for ways to enhance their back catalogs of movies, episodic series and other video content. Advance HDR by Technicolor offers streaming providers the opportunity to leverage legacy libraries of content to fill the gap by up-converting SDR content to HDR in a technically efficient and cost-effective manner.