Chronic illnesses - such as cancer, heart disease and diabetes - now account for 38 million worldwide deaths each year according to the World Health Organisation. They are placing enormous financial strains on healthcare systems. For example, the American Diabetes Association estimates the total costs of diagnosed diabetes cases in the US increased from $174 billion in 2007 to $245 billion in 2012.
Over recent years Philips has been evolving into a digital health and well-being company, empowering people to live healthier lives across what we call the health continuum: from Healthy Living to Disease Prevention, Diagnosis, Treatment and Home Care.
At IFA this week Philips launched a range of digital health tools to enable consumers to take greater control of their personal health. They comprise three elements: a cloud-based platform where health data is compiled and analysed and where our apps live - we call this the Philips HealthSuite Digital Platform; professional, Bluetooth-enabled measurement devices; and, personalized, professional coaching.