Though it may sound backward, sleep is both one of our most dormant and most active states – it’s when our brain optimizes connections, regenerates and stores memories. And sleep is something we all have in common – everybody sleeps – but what the vast majority of us also have in common is that many of us are living with a sleep problem in some form.
The CDC has identified insufficient sleep as a public health problem. According to its estimates, 40% of people ages 25-54 get less than the recommended 7 hours of sleep at night1. Beyond the adverse effects that lack of sleep can have on concentration, memory and focus, sleep deprivation can have far-reaching consequences.
Taking Ownership of Our Health
As a society, people are generally becoming more involved in their own health, sleep included. Over the past few years, seeing a wearable device around someone’s wrist capable of tracking his or her health data has gone from a novel sight to something ordinary. But to-date the focus of these wearables has been on just monitoring and providing information, with little actual guidance – which is perhaps the reason why current research shows that up to a third of fitness trackers are abandoned after just six months. When it comes to sleep in particular, if health tech is not delivering value or directing the people using it toward improved sleep, we’ll continue to see consumers toss them aside.