By the end of the decade, this data-rich personalized analysis of our health will become the norm. Individuals will be provided with tailor-made strategies to combat illness and social technologies will enable us to manage our own health. From the data generated, we will learn how to improve our wellbeing and be motivated to take control.
And as the consumer takes more control in this digital-first world, so the business model of the health industry will need to revolutionize, to take into account the fact that any company can now become a healthcare provider – as long as their technology is meaningful to the customer.
In addition, traditional businesses will need to collaborate with smaller companies, many of which may never have been involved in the health industry before. Alliances that are able to combine the most advanced medical technology with clinical informatics and secure cloud-based platforms will triumph.
The challenge we face is not just in developing these technologies – but making sure we always listen to our customers. Products need to be meaningful if they are to be scalable and they need to be simple to use – no matter the location or demographic in which they’re used. This is why we developed Philips Lifeline GoSafe, a mobile personal emergency response system for seniors.