This week, we're celebrating winning a record-breaking. It's an achievement we're immensely proud of, both for the company and for the individuals who created each standout product or service.
But as Chief Design Officer of Philips, there's one question I still get asked from time to time: what is the value of a design award? Is it just about vanity and publicity, or is there some other purpose to entering these competitions?
To that, I would say that first and foremost each award recognizes the immense talent of our teams, and rightly so. Plus, of course, it gives our innovations the seal of approval from an internationally renowned panel of judges. That attracts new customers and clients, which in turn increases our overall brand equity and our sales.