Whatever we do, we need to get doctors and nurses involved and engaged, both from the top down and the bottom up. A challenge here is that, in the abstract, it isn’t immediately obvious what value-based healthcare means. How do we define ‘value’? If we continue to talk to them about population health and health management, there’s a risk of losing their attention as these issues are far away from their everyday experiences and roles.
To overcome this, we have to start with an understanding of the context in which healthcare professionals (HCPs) work, and this means talking about patient safety and quality of care. By making that link, they will start to connect with the word ‘value’, as will their managers. Little by little, we can explore broader notions of value-based healthcare, but it’s more important to start with issues and definitions that HCPs can easily relate to.