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Oct 03, 2018

Philips creates the world’s largest digital heart to bring awareness to heart health in Egypt

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Philips in Egypt has set a Guinness World Record for creating the world’s largest GPS drawing by a bicycle team in the shape of a digital heart. The record attempt was undertaken and achieved to commemorate Heart Awareness Month and World Heart Day, and formed the finale for the month-long ”Back to Rhythm” campaign that was hosted by the Philips Foundation in collaboration with Philips in Egypt and the Egyptian Red Crescent.

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Elena Calamo Specchia

Elena Calamo Specchia

Philips Global Press Office

Tel: +31 6 25004735