Philips CEO Frans van Houten speaks to a packed house at the Carré Theater, University of Amsterdam, where he discussed how healthcare is being disrupted and transformed by technology and innovation. Speaking to more than 700 post-graduate business students, he borrows from the theme of the ‘5 Ps of Marketing’ to discuss how 5 ‘Ps’ are already disrupting and transforming healthcare – personalization, precision care, productivity, preventive care and partnerships.
