Apr 24, 2019

Philips celebrates landmark year of helping men ‘do what feels right’

Estimated reading time: 2-4 minutes

Philips is celebrating 80 years as a global leader in men’s grooming, helping to improve the lives of millions of men globally, whatever their style.

The world’s very first electric rotary shaver, the Philishave, was launched in 1939 and changed the way men shave forever. Since then, Philips has continued to innovate, listening to the evolving needs of men and providing pioneering cutting-edge solutions which incorporate the latest technology for a superior shaving and grooming experience.

Philips Shaver series 9000 Prestige

Since 1939, Philips has put the consumer in the heart of everything and has been creating market-leading shaving and grooming tools, working closely with leading experts, designers and manufacturing professionals. The latest solutions include the Philips Shaver series 9000 Prestige, the perfect tool for a blade-close and comfortable shave, the Philips Shaver series 7000 which incorporates Artificial Intelligence for personalized shaving guidance and the Philips OneBlade, the revolutionary tool that trims, edges and shaves any length of hair. As a testament to its ongoing ability to understand the ever-changing requirements of the modern man, Philips recently reached the milestone of 1 billion grooming products sold.

Philips OneBlade

As part of the 80-year celebrations, Philips has come full-circle and launched a brand new limited-edition shaver inspired by the very first Philishave, including groundbreaking technology and a classic look. The new Philishave Heritage Edition embodies the brand’s history, combining heritage-inspired colors and finishes with the iconic three-headed design and eight decades of continual innovation and expertise.

Our continual drive for innovation means that we don’t just offer superior technology and performance on hair and skin, but also highly personalized solutions, so every man can feel his best.

Dominique Oh

Business Leader Male Grooming at Royal Philips

“At Philips, we believe men should have the freedom to express themselves and ‘do what feels right’. Throughout our 80 years, we have listened to what men want and need and, as the very definition of masculinity has changed, so have we. Our continual drive for innovation means that we don’t just offer superior technology and performance on hair and skin, but also highly personalized solutions, so every man can feel his best,” said Dominique Oh, Business Leader Male Grooming at Royal Philips.

Today, Philips is at the forefront of personalization, delivering smart propositions that provide personalized plans and guidance and is stepping into new business models by piloting access models like ‘Try before you Buy’. Philips continues to drive forward with ambitious innovation plans across the men’s shaving and grooming category, ensuring men can embrace their individuality, enjoy superior performance and do what feels right now and into the future.