“At Philips, we believe there is always a way to make life better,” said John Smith, Business Leader for Male Grooming at Philips. “We use technology to create innovative services that engage our customers and deliver truly personalized experiences. At this year’s Cannes Lions Festival, we are showcasing our latest innovation to help men confidently manage their grooming routine, demonstrating how Philips is uniquely positioned to fuse deep consumer insights, creativity and data to provide a superior consumer experience.”
Philips will be discussing their approach to digital, customer experiences and innovations alongside Isobar at the Dentsu Aegis Network Beach House in Cannes on Thursday 21st at 9am - 9:45am.
This new concept follows the news that Philips sold its one billionth male grooming product, demonstrating the power of its investment in revolutionary technologies which help men all over the world effortlessly manage their personal grooming routine and create their individual style. Decades of experience and insights have enabled Philips to now be at the forefront of personalization in personal care, delivering innovative propositions that support each unique individual with solutions tailored specifically to their needs.