If you do it, do it with style
To bring about meaningful change you need to capture the imagination, which is why Philips turned to Amsterdam-based creative agency LePub and the co-founders of Italian image-only lifestyle magazine TOILETPAPER to create the visuals for the Philips Refurb Editions ‘Better than New’ campaign. One of TOILETPAPER’s most successful signature-image styles is its challenging, often provocative, ‘retro-future’ imagery, which playfully mimics mid-twentieth century commercial advertising. And since Philips was one of the companies that produced some of that period’s most iconic advertising, TOILETPAPER’s artistic director Maurizio Cattelan and photographer Pierpaolo Ferrari revisited vintage posters illustrating Philips’ past innovations, giving them a modern twist with Philips’ latest beauty and male grooming products.
Philips believes that embedding sustainability in the way it does business is critical to ensuring long-term impact and achieving the company’s mission to improve the lives of 2.5 billion people per year by 2030 through meaningful innovation. By 2025, it aims to generate 25% of the company’s total revenue from circular propositions, with 100% of its products designed using Philips’ whole lifecycle EcoDesign principles.
Philips Refurb Editions include products in the company’s beauty product portfolio (Lumea IPL 9000 Series, Lumea Prestige, DryCare Prestige, Stylecare Prestige, and Drycare and StyleCare Essential), male grooming products (Shaver Series 5000, 7000 and 9000) as well as domestic appliances from licensee partner Versuni such as automatic coffee machines, coffee pod machines, kitchen appliances, home-care products, garment care, and Airfryer products. They are currently available in selected European countries only.
 Philips is conducting an overhaul of opened returns from customers and retailers (including subscription plans). When calculating waste generation, Philips takes into account the weight of these returned products excluding accessories and packaging materials.