Philips and the Rijksmuseum have a long-term partnership and continuously look for ways to connect people with art. On February 10th, 2023, the largest-ever exhibition of Johannes Vermeer opened in the Philips wing at the Rijksmuseum. Never have so many Vermeer paintings been brought together, showcasing 28 of the 37 works Vermeer painted. Museums around the world have lent paintings from their galleries, including New York, Washington, Tokyo, Paris, London, Dublin and Edinburgh, making it a truly mesmerizing and unique exhibition.
As more and more studies show the impact and importance of art on mental health and well-being, Philips has brought people closer to Vermeer by teaming up with contemporary artist Nick Smith and Natalie van Gelder, who holds an MSc in Pedagogy and Education and uses art in many of her sessions. A series of workshops was set up to engage with patients from Catharina Hospital in Eindhoven and Princess Maxima Center in Utrecht, but also with the general public and Philips employees who collectively participated in a giant community artwork. “Creating art can be relaxing and rewarding, it can lower stress levels, making you feel mentally clear and calm,” adds Natalie van Gelder.