Philips Experience Design approach

The four principles of our Design Agenda
serve as a compass for everything we do.

Care

We drive better care for more people through approachable, responsible and sustainable design. Care is a people centric and radically empathetic approach to Design about making the little things you do every day more intuitive and human. Our ambition is to reduce errors and help support everyone’s health, while reducing our impact on the environment.

Simplify

We distill our experiences, from the simplified and crafted forms that shape our experiences to a clear and simple way of displaying information. Removing complexity enables clinicians to prevent overload and focus on what matters – their patients.

Unite

We bring together experiences across a customer's whole journey. Unite means that experiences, packaging, motion, typography, sounds, interaction and the digital and physical all work as one. More intuitive and less prone to error. Unite ensures we are recognizably Philips: coherent, consistent and connected.

Elevate

We challenge conventions and raise the bar to surpass industry standards and deliver innovations that transform the lives of our customers.

Our proven approach delivers enriched experiences

On a strategic level, we help determine where our focus needs to be. On a conceptual level, we define and accelerate ideas into propositions and concepts. And on an executional level, we translate propositions and concepts into products and services.

Discover

We immerse ourselves in people’s daily lives and explore the wider context of their challenges.

Ideate

To transform insights into ideas, we explore creatively, then analyze and converge on potential solutions.

Frame

Based on the current situation, we define the challenges and opportunities at hand.

Build

To make ideas tangible, we build prototypes, test them with users and draw insights to move forward.

The four principles of our Design Agenda serve as a compass for everything we do.