We start by exploring and understanding the wider context of the challenge, looking for inspiration and triggering ideas. This could involve anything from technological developments to business, economic, political or legal aspects. At this stage it is also important to become immersed in the world of the user and to try out initial ideas with specific groups of people to better understand the potential opportunities.
- Gather all existing data.
- Meet and observe stakeholders.
- Cluster themes and start building the ‘As is’ experience flow.
- Identify key insights.