Philips proposes a brand licensing program to partners that are keen to leverage and build the Philips brand; and deliver on our company mission – improving people’s lives through meaningful innovation.
Becoming a Philips brand licensee provides the access to tap into our worldwide brand advantage. Brand licensees also benefit from Philips’ innovation experience and go-to-market knowhow. This includes consumer insight validation, cross-category research and distribution opportunities. Regular joint business reviews fast-track the sharing of learnings, and provides the opportunity to forge a forward view of the market to continually grow the business.
Operationally, Philips also works with brand licensees to approve products, consumer care and marketing efforts to ensure that they are in-line with the Philips standard, and ultimately deliver on Net Promoter Scores.