Design is all about making sure we truly understand end user needs, and then work backward from them. Designers imagine what it is like being an 8-year-old patient preparing for an MRI exam. They ask: what would this patient really want? To finish the MRI exam and say, ‘it wasn’t scary at all!’. This is what good design does, ensuring that our innovations can impact the lives of thousands of kids. And they have one thing less to worry about.
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