Philips One by Sonicare

Philips One by Sonicare was designed to ease the transition from manual to power toothbrushes, which is an important step for both oral and overall health.

Although some manual toothbrush users are aware that switching to a powered toothbrush is better for their oral health, many users resist this change due to perceived hassle and complexity. With the aim creating a seamless experience – the team created a toothbrush that is compact and resembles a manual toothbrush but still delivers the same results synonymous with the Sonicare brand reputation.

Philips One by Sonicare is not only similar in size to a manual toothbrush, but also aesthetically sets itself apart from the traditional power toothbrush and provides simple functionality. This proposition was designed to target the younger audiences who are frequently on the go, bridging the gap between manual toothbrush and the current Sonicare range.