What difference will Design for Good make?
The really cool thing about Design for Good is that we can now team up with like-minded people in companies like, Microsoft, Logitech, Pepsico and others who can bring their experience, reality, knowledge, and capabilities to the table. By enabling those connections, we can form much more powerful teams, because although as designers we like to think we can solve all the problems of the world in isolation, in reality we need an inclusive and diverse set of experiences, mindsets and skills to create and then realize solutions. We have to do this as a team sport.
Rather than setting up ad-hoc collaborations between different companies, we decided to establish Design for Good as a charitable foundation with its own CEO and management team that could see projects through to fruition, raise the necessary funding, connect with NGOs, and interact with government organizations as needed. The set-up funding for the charity and seed funding for prototyping solutions will initially come from the nine enterprises that have already committed to the project - General Mills, Logitech, McKinsey & Company, Microsoft, Nedbank, Nestlé, PepsiCo, Philips, and the UK Royal College of Art.