Organised by the Global Initiative for Chronic Obstructive Lung Disease (GOLD), the first World COPD Day was held in 2002, and will take place on the 15th of November in 2017. Each year, organisations from more than 50 countries take part and carry out their own activities to engage target audiences and spread the message.
For Philips, World COPD Day is a chance to take part in raising awareness and help patients spot the signs earlier for better treatment, with this year being the third time. In 2015, the stage was set with the Breathless Choir and in 2016, Philips asked the world to tweet with #BreatheBoldly through a straw to show empathy for those living with COPD.
If you’d like to find out more on Russell’s story and how you could help spread the message in support of the COPD Day, please visit Philips.com/WorldCOPDDay to read more or watch a selection of videos. For every share these videos receive, Philips commits to donate $1 up to $25,000 to further globalise the impact of The COPD Foundation to help educate, engage and empower patients, caregivers and physicians all over the world.
 Global Initiative for Chronic Obstructive Lung Disease. 2017. Retrieved from:http://goldcopd.org/gold-2017-global-strategy-diagnosis-management-prevention-copd
2 COPD Foundation, COPD Uncovered Report. 2011. Retrieved from:https://www.copdfoundation.org/pdfs/copd-uncovered-report-2011.pdf
3 COPD Foundation, COPD Uncovered Report.2011. Retrieved from:https://www.copdfoundation.org/pdfs/copd-uncovered-report-2011.pdf