Consumer Lifestyle Business Highlights

 
Pieter Nota

Chief Executive Officer of Philips Consumer Lifestyle

 

Our Consumer Lifestyle sector is dedicated to responding to the consumers’ aspirations all over the world with the aim of improving their health and well-being.

From Good to Great!

Today, Philips is one of the biggest global players in consumer lifestyle in terms of turnover.

 

Our unique competitive advantage is the combination of our powerful global brand, our insightful understanding of people, our extraordinary competence in technology and design, and the many synergies with our channels, partners and supply chain.

 

For us, technology is not produced for technology’s sake. We are taking the consumer lifestyle much further, making home life more enjoyable and reflecting the consumer’s holistic interest in better well-being.

 

Philips delivers deeper experiences in touch with the social and emotional needs of our customers in their homes: from a cup of coffee in the morning, to a relaxing evening with an Aurea TV. Whether it’s using the best sonic technology to care for your teeth or latest shaving skin care technology, Philips products are designed around their users and aim to improve people’s lives – every day.

 
Key Business Areas

  • Health & Wellness
  • Domestic Appliances
  • Coffee
  • Personal Care
  • Audio Video Multimedia and Accessories
 
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Enhancing Consumers’ Well-being

The newly designed Philips Wake-up Light is an innovative light simulator that gently wakes the body in the early hours of winter mornings, ensuring a sense of relaxation and well-being.

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Healthy Juicing

The Philips juicer with its powerful motor turns any fruit or vegetable into juice instantly. The extra large feeding tube swallows whole fruit and vegetables so you don't need to cut or chop them anymore. In early 2008, Philips sold its one-millionth Whole Fruit Juicer.

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Next Generation in Coffee Making

Philips has introduced the next generation of its 20 million unit-selling Senseo coffee maker, the Senseo Latte Select, which can make cappuccino, latte macchiato or caffè latte by automatically adding frothed fresh milk.

Consumer Lifestyle Trends

- The pursuit for health and well-being is a universal trend

 

- Increased demand for personal care product categories and technology-advanced, easy-to-use customer solutions

 

- Design has become an important competitive differentiator

 

- Consumers are becoming increasingly ‘eco-aware’ of issues facing the planet