Berlin, Germany – At this year’s Internationale Funkausstellung (IFA, August 31 - September 5, Berlin, Germany), Royal Philips (NYSE: PHG, AEX: PHIA) showcases new products and services that empower consumers to take an active role in managing their health and well-being to get the most out of life. Philips introduces the new Shaver Series 9000 Prestige for the modern man, who wants a blade-close shave, but does not want to compromise on skin comfort. The modern man who does what feels right to achieve a personalized look. Every aspect of the Philips Series 9000 Prestige provides a solution for an uncompromised shave, cutting facial hair feeling as close as a wet blade [1], while being incredibly gentle on skin.
As market leader for electric shaving, we are excited to launch this breakthrough innovation, which allows men to experience the perfect tool for the best shave – close yet gentle, comfortable yet precise.
John Smith
Business Leader Philips Male Grooming
“At Philips, we believe that there’s always a way to make life better and we want to help men to do that every day,” says John Smith, Business Leader Philips Male Grooming. “As market leader for electric shaving, we are excited to launch this breakthrough innovation, which allows men to experience the perfect tool for the best shave – close yet gentle, comfortable yet precise.”
To cut as close as possible, the blades on the Philips S9000 Prestige have been redesigned with wider slots and an open track. Each blade has been sharpened with NanoTech precision to strengthen and refine their edges. The multi-direction ContourDetect head follows every facial contour, catching even difficult hairs. Due to variations in coarse beards, the BeardAdapt sensor can scan beard density 15 times a second to adjust for changing thickness and ensure perfect performance. This technology makes sure that the Philips S9000 Prestige performs at optimum efficiency at all times, even shaving a 7-day beard with ease.
Not only does the Philips S9000 Prestige deliver ultimate closeness, it also provides men with a comfortable shave, every day. For a personalized shave, men can choose from three personal comfort settings that adjust the shaving speed according to preference and shaving style. Innovative, superb SkinComfort Rings with anti-friction coating enable extra smooth gliding, reducing any unwanted redness or burning, as well as nicks and cuts. The sleek, modern design of the Philips S9000 Prestige offers an extremely stylish shaver that performs as well as it looks. The Philips design team has created a timeless and elegant look to fit with the aesthetic of the modern man’s ideals. The powerful and innovative silhouette is complimented by the refined pattern and high-quality chrome finish. For an effortless way to charge the shaver or smartphone, the Philips S9000 Prestige offers a stylish Qi charging Pad for a full charge of the S9000 Prestige in just three hours (suitable for any Qi compatible device). The Philips S9000 Prestige can also easily transform into a beard styler, a precision trimmer or a cleansing brush with the SmartClick precision attachment system, by clicking the desired attachment onto the handle. All accessories, including the Qi charging plate can be stored in the premium pouch.
For further information on the latest Philips innovations at IFA 2018 please, follow Philips at IFA on twitter @PhilipsLiveFrom and the event hashtag #IFA2018, or visit our additional social media channels on YouTube and LinkedIn. [1] 756 evaluations by 7 barbers with 108 consumers, Germany
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2017 sales of EUR 17.8 billion and employs approximately 75,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
Public Relations, BG Personal Care + 31 6 52 89 04 14
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