The resulting Comfort manual breast pump, and its electric versions, were a huge hit with moms in testing. Home placement studies showed almost two thirds of mothers preferred it to its closest competitor the Medela Swing.
Building on the innovation’s success, the team applied the same principles to the electric pumps with the added challenge of making them less mechanical while also tackling teat acceptance and colic.
Their unique design is the result of clinical research at Philips into peristaltic suckling. Scientists discovered that, while traditional pumps pull the nipple in and out to stimulate milk, babies use their tongue to squeeze the nipple.
The distinctive petals around the teat play an important role in preventing teat collapse. They also provide an aesthetic signature to the whole Avent Natural range. Meanwhile, the reworked silhouette of the bottle itself – with a cinched waist – makes it more ergonomic and lends it a more contemporary feel.
“Our aim was to create a ‘new classic’ that felt good to both mother and baby, and looked good too,” says Bart Massee, Design Manager in Health & Wellness at the time.