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Sonicare 30 years

Nov 10, 2022

Never just a toothbrush

Celebrating 30 years of Philips Sonicare

Estimated reading time: 4-6 minutes

Your mouth is often thought of as ‘the gateway to your body’ and ‘the mirror of your health,’ as it can indicate so much about your overall health. Over the years, the awareness and importance of the link between oral and overall health has grown, with the World Health Organization adopting a landmark resolution in 2021 placing preventative oral care much higher on primary healthcare system agendas, shifting the focus away from traditional curative approaches.

Philips Sonicare 30 Years

Three decades of innovation


Celebrating 30 years this year, Sonicare has always been visionary and supportive of the connection between oral and overall health. Developed closely with the dental community, Sonicare’s approach has been to continuously innovate to help people achieve a higher degree of oral care at home between dental visits. This unique approach led to Sonicare becoming the leading recommended power toothbrush brand by dental professionals in the US in just three years.

Never just a toothbrush


Brushing your teeth is something we all do, twice a day. While most of us brush without thinking, Sonicare has taken up a special place in many people’s hearts. It’s a much-desired innovative product, a favorite on birthday wish lists and often one of the first things people pack as their travel buddy. Philips Sonicare also helps kids build healthy brushing routines while they’re young. Philips Sonicare For Kids Connected makes brushing your teeth fun with game character Sparkly helping kids reach the recommended two-minute brushing time with ease. Going beyond brushing, to interdental health, Sonicare’s range of Power Flossers with Quad Stream technology produce an x-shaped stream of water that reaches deep between teeth, removing up to 99.9% of plaque in treated areas*.

Girl brushing with app
Philips Sonicare's bright future

The technology at Sonicare’s heart


The range of Philips Sonicare toothbrushes used, loved and recommended all over the world today operate with sonic technology that creates gentle vibrations and a dynamic fluid action that propels microbubbles between teeth— giving you an incredibly deep, clean feeling. Along with collaborating with dental professionals, Philips Sonicare uses personalized human-led technology to help you to always get the best results when brushing – such as Philips’ most advanced power toothbrush, Sonicare DiamondClean Prestige 9900.


It uses SenseIQ technology to sense, adapt and care for your teeth and gums. SenseIQ technology is a combination of smart features that observe your brushing behavior using built-in sensors to identify your brushing style, adjusting the pressure automatically; so no more putting too much pressure on and care for your gums. The toothbrush works in perfect harmony with the AI-powered Philips Sonicare app, which provides real-time guidance on brushing pressure, motion, coverage, duration and frequency and provides personalized recommendations and actionable steps for better brushing.

Philips Sonicare’s bright future


Since Sonicare’s inception and creation 30 years ago, and as the link between oral and overall health is getting clearer, Philips Sonicare continues to focus on using technology to improve people’s health and wellbeing worldwide. To keep being more than just a toothbrush for millions of people, Sonicare puts people and innovation at the heart of all of its new product development. From technology advances to more innovative and user-friendly design, Philips is proud to say it’s achieved its vision when it set out on its Sonicare journey three decades ago to become the standard in personal oral care worldwide.

Sonicare timeline

[1] Effectiveness of the Sonicare sonic toothbrush on reduction of plaque, gingivitis, probing pocket depth and subgingival bacteria in adolescent orthodontic patients: https://pubmed.ncbi.nlm.nih.gov/9487840/
[2] Effects of SRP plus oral hyigene in Stage I/II Periodontitis. M. Ward, M. Starke, M. Nelson, K. Milleman, J. Milleman, J. Ambers, K. Argosino. J Dent Res Vol 100 (Special Issue A): 2117 , https://iadr.abstractarchives.com/abstract/21iags-3571538/effects-of-srp-plus-oral-hygiene-in-stage-iii-periodontitis
[3] in an in-vitro study, actual results may vary

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Laura Seikritt

Laura Seikritt

Philips Global Press Office

Tel.: +31 6 20740318

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Marije Ansing

Marije Ansing

Philips Global Press Office

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