Published today, Interbrand’s 2022 ‘Best Global Brands’ rankings demonstrate Philips’ strength, resilience, and future growth potential. The company’s brand value rose from US$12.1 billion in 2021 to US$12.8 billion in 2022, an increase of 6%. Philips is among the top 100 Best Global Brands, ranking 59th. Philips’ professional healthcare businesses now account for 40% of the company’s brand value, demonstrating a continuing refocus in brand perception towards professional healthcare, further reinforcing Philips’ position as a global leader in health technology in professional and consumer health.
The results in Philips’ overall Brand Strength score are encouraging, increasing from 65 to 68. Philips’ Health Systems business scored highly (>70) among healthcare C-suites and clinical heads of department in the U.S. In China, the brand strength was high across both professional and consumer health.
“In meeting the global transformation of Philips, investing intelligently in ways to engage our customers and consumers where and how they want to be engaged is absolutely critical to success as we continue to build Philips’ brand as a health technology company. In today’s world our purpose – to improve people’s health and well-being through meaningful innovation – is more relevant than ever, and we see great opportunities ahead of us,” said Lorraine Barber-Miller, Chief Marketing and E-commerce Officer at Philips.
As a health technology company, Philips supports better clinical and personal health outcomes with differentiated solutions across the health continuum – from healthy living and prevention to diagnosis, treatment, and home care. Continued customer and consumer relationship building through effective omni-channel and direct D2B and D2C engagement further strengthens the association of the Philips brand beyond products and services as a caring, innovative, and impactful brand.
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