Our approach is rooted in decades of activities and experience in finding sustainable solutions

We take a dual approach – social and ecological – to the way we operate and innovate as a company
WWF Living Planet Report

In developing our approach to sustainability, we adopted the WWF Living Planet Report

The WWF Living Planet Report looks into the UN Human Development Index (HDI) – a measure of a country’s achievements based on economic, health and social indicators – as well as the ecological footprint of each nation on the planet.


As the graph below shows, most developed countries have a high ecological footprint (vertical axis), while there is still a large portion of the world’s population in need of further development (horizontal axis). If all countries continue developing at the current rate of resource consumption, we will undoubtedly face shortages. Our model highlights the finite nature of Earth’s natural resources and the need for smarter solutions to meet human needs.

9 billion

people on the planet

By 2050, there will be nine billion people on the planet – all wanting a high quality of life that must be achieved within the limitations of the Earth’s resources.¹


To address this issue, we develop sustainable innovations that consider both people’s needs and the ecological capacity of the planet. Innovations that improve people’s health, well-being and quality of life, while reducing the ecological impact of our products, solutions and operations. Our ultimate goal? A healthier and more sustainable world.

Healthy people

Our innovations enable more people to be healthy, live well and enjoy life, while supporting a more sustainable lifestyle.

We have a long sustainability history stretching all the way back to our founding fathers

Right from the beginning, our founders focused on the importance of social responsibility by building schools and houses as well as setting up sports clubs for the benefit of employees and the communities in which they lived.


We have focused on environmental sustainability since the 1970s, and since then we have been constantly looking for ways to improve our operations, products and supply chains, specifically through our EcoVision programs.

¹ Population Division of the Department of Economic and Social Affairs of the United Nations Secretariat, World Population Prospects: The 2012 Revision, http://esa.un.org/unpd/wpp/index.htm.