Design is a key differentiator in today’s markets, as consumer choices are increasingly driven by emotional factors than merely the functionality of a product. Design’s human-centric approach makes more desirable propositions that touches all activities of the user experience, from pre-sale to post-sale.
With a creative force of 550 professionals in 11 studios around the world, Philips Design is one of the leading design forces in the world today. By providing design solutions that harness technology to improve the quality of people's lives, it creates value for customers both inside and outside Philips. In addition to conventional design-related skills, the multinational workforce embraces various disciplines such as psychology, cultural sociology, anthropology and trend research.
Currently Philips has approximately 43,000 registered design rights and Philips Design contributes 300 patents to the Philips portfolio.
Philips is internationally recognized as a global leader in design, receiving a variety of international awards each year. For example:
- 2008 iF product design competition: 27 design awards in six categories
- 2007: over 38 design awards from various organizations, incl. a red dot ‘best of the best award’ and a listing in Time Magazine’s ‘best inventions of the year’ for the SKIN probe project.
Philips Design offers a full range of design services to many different types of clients both within and outside the Philips organization. These include design management, corporate identity creation and innovation design, as well as design of products, communication materials, interfaces and solutions for internet and new media.