For Philips sponsoring is a way to connect to our stakeholders interest via global issues, sports, arts and culture. It provides an opportunity to engage our target audiences. In the selection of sponsorship partners, we are guided by their ability to help us build the Philips brand and our company mission – to improve people’s lives through meaningful innovation. Economist/Philips stakeholder event, SimplyHealthy@Schools, The Rijksmuseum, PSV are examples of our global and local sponsorship programs. |