Responsibilities: Personal Health Businesses; Chief Marketing Officer
Pieter joined Philips in 2010 as CEO of Philips Consumer Lifestyle. Prior to that he was on the Board of Management as Chief Marketing & Innovation Officer at Beiersdorf AG (a.o. Nivea), based in Hamburg, Germany. He started his career at Unilever in the Netherlands as a Brand manager in 1990, rising to Marketing Director and Member of the Executive Board of Unilever Poland and Germany, where he worked until 2005.
Pieter is passionate in his support of the Philips goal to improve the lives of three billion people a year by 2025. He is a longtime champion of Philips’ innovation, marketing, its customers and the company culture. He has a strong track record in building and leading high-performing teams and is credited with transforming Philips Personal Health through a combination of astute portfolio decisions, clear strategic choices, more disciplined operations, a rigorous focus on performance management, and an absolute commitment to a growth and performance culture.
Pieter is dedicated to the long-term stewardship of the Philips brand and to building a strategic approach to Philips’ digital marketing and digital innovation efforts globally.
Pieter was born in the Netherlands in 1964. He is married with two children and holds a degree in Business Administration from Erasmus University in Rotterdam, the Netherlands.