Robert A. Cascella

Strategic Business Development Leader

In this latest role, Rob will focus his energies on assessing the long term strategic direction for Philips, and work closely with cluster leaders to determine appropriate organic and inorganic strategies. 


Previously, Rob led Philips’ Diagnosis and Treatment business cluster, which combined the power of precision diagnosis with imaged guided minimally invasive treatment and therapy.  Most recently, Rob led the formation of the Precision Diagnosis business cluster, which focuses on bringing together those businesses related to the future promise of precision medicine and disease pathway selection, including smart systems, informatics, solutions and services. 


Prior to joining Philips in 2015, Rob was president and later CEO at Hologic, a global leader in women’s health. Under his tenure, Hologic broadly diversified its product portfolio and substantially grew revenues through a combination of innovative product development and acquisition, as well as the building of strong customer relationships.

Our customers should be at the center of our universe – everything that we do should be focused on how we can help them to improve the quality of healthcare globally.

Robert A. Cascella

Strategic Business Development Leader, Royal Philips

Over more than 30 years, Rob has an impressive track record in value creation in the healthcare industry, with a strong focus on integrated solutions. He contributes a wealth of expertise in diagnostic imaging, together with deep customer insights as Philips works to make the world healthier and more sustainable through innovation and improve the lives of three billion people a year by 2030. 


Rob was named executive vice president of Royal Philips and appointed to the Philips Executive Committee in 2016. He and his wife live in Florida and are the parents of four children. 

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At a glance


  • Current role: Strategic Business Development Leader
  • Since: 2015
  • Born: Bridgeport, Connecticut, 
    USA in 1954
  • Nationality: American
  • Graduated: Fairfield University,
    BA Accounting

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