Amsterdam, The Netherlands - Royal Philips (NYSE: PHG, AEX: PHIA) a global leader in health technology, today announced the findings of its annual Philips Global Beauty Index, an extensive international study  on women’s perceptions on beauty. For the Philips Global Beauty Index 2018, 12,196 women aged 18 and above were surveyed in 12 countries (USA, UK, France, Germany, Poland, Russia, Turkey, China, Japan, Korea, India and Argentina). The report provides insights into current beauty industry trends, perceptions and needs across continents.
The 2018 study shows a rise in the number of women globally who find themselves beautiful – an 18 percent increase from 2015 (47 to 65 percent), with 72 percent of women agreeing that beauty is something they define for themselves. When it comes to thinking of possible applications of future technology in the beauty industry, over half of the women that participated globally (52 percent) are most excited about the idea of personalized advice tailored to them on how to keep their skin and hair healthy.