To produce the new report, titled ‘Early Detection: a Critical Link for Effective NCD Management’, Devex interviewed more than a dozen key opinion leaders and polled more than 1,200 health professionals. Of those surveyed, 98% agreed that addressing NCDs is a critical component of achieving UN Sustainable Development Goal #3 ‘Ensure healthy lives and promote well-being for all at all ages’, and that a strong primary healthcare system is one of the best ways to prevent NCDs and detect patients who suffer from them. Almost half of the respondents regarded early detection and diagnosis, together with education on preventative behavior change, as ways in which primary care systems could contribute to the fight against NCDs. Yet despite this, the majority expressed the opinion that prevention and diagnosis are currently underprioritized and underinvested.